Understanding the UK Market

NETWORKING

Rapier's first objective is to gain a foothold in the UK. A new brand attempting to enter the highly competitive UK Car Market will face a great number of challenges. But perhaps the most important challenge to overcome is actually getting the vehicles into showrooms. The easiest way to achieve this objective is through having long-standing connections within the industry.

Rapier 董事会 中的成员都是英国汽车经销商行业中的佼佼者。 行业专家在从伦敦到悉尼的每个经销商处都有朋友和关系。 得益于这些 “高朋满座 “的朋友,Rapier 已经与三十多家经销商进行了洽谈。

在办理完试驾手续后,协议将得到保证,因为经销商急于将 Rapier 汽车引入其展厅 为什么? 因为 Rapier 为经销商提供了令人难以置信的佣金结构。 有钱能使鬼推磨。 销售 Rapier,经销商将获得双倍于销售成熟品牌的金额。

Rapier 要想取得成功,需要三驾马车齐头并进:首先,车辆必须是高质量的;其次,Rapier 汽车的价位必须比竞争对手便宜;第三,需要开展公关和营销活动,将品牌推向公众视野。

QUALITY VEHICLES

It all starts with vehicles that are desirable.

MARKETING

We need consumers to recognise the brand.

PRICE POINT

The right price makes consumers want to buy.

SALES

High commission makes salesmen want to sell.

Dealer Glossary

The Different Types of Dealers

  • 1

    Rapier Dealer

    This type of dealer exclusively sells Rapier Cars and Vans. However, the vehicles are actually owned by a finance provider, with Rapier directly underwriting the liability. The dealer must manage overheads, including rent, stock finance and wages. While Rapier is responsible for setting the selling prices, branding & marketing, and the internal IT systems. There will also be an authorised service centre on the premises. Commissions for vehicle sales will be paid at point of sale to the end-user.

  • 2

    Dedicated Main Dealer

    In this type of dealership, the vehicles are owned by the dealer, either outright, or financed by their preferred provider. It must exclusively sells Rapier vehicles, have an authorised service centre, plus provide dedicated showroom space. The cost of branding and marketing is borne by the dealership, purchased from Rapier. Payment for vehicles to Rapier is made at the point of delivery to the dealership.

  • 3

    Main Dealer

    This category involves a car dealership that sells Rapier cars and vans alongside other brands. It provides showroom space for Rapier vehicles and shares a service center within an existing garage repair service center, authorized by Rapier for warranty work, servicing, and repairs. The cost of branding and marketing is covered by the dealership, purchased from Rapier. Payment for vehicles is made to Rapier at the point of delivery to the dealership.

  • 4

    Fleet Sales Agent

    A Fleet Sales Agent is a salesperson appointed directly by Rapier, dealing with direct website inquiries for vehicles and selling them on a commission basis paid by Rapier. The Sales Agent is assigned a Main Dealer, responsible for providing the vehicle, managing registration, dealing with warranty issues, and providing after-service. The assigned Main Dealer is compensated with a fixed management fee for the services rendered.

  • 5

    Sales Agent

    This type involves a salesperson, appointed directly by Rapier, purchasing a demonstration vehicle and selling vehicles directly on a commission basis paid by Rapier. Similar to the Fleet Sales Agent, the Sales Agent is assigned a Main Dealer responsible for providing the vehicle, managing registration, handling warranty issues, and providing after-service. The assigned Main Dealer receives a fixed management fee for their services.

  • 6

    Authorised Independent Service Centre

    This refers to an independent garage whose technicians have undergone training on Rapier-branded vehicles and are competent to handle all warranty issues, repairs, and servicing. The garage is branded as a Rapier Authorised Service Centre, adhering to the same operational standards expected of a Main Dealer.

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